Products from Helix Leisure brands Embed and LAI Games had a successful showing at the recent EAG International expo, held in London’s ExCel, according to the company.
The Embed Cashless System has recently added new features, and operators from a range of countries expressed interest in the solution at the event.
While EAG 2014 saw the launch of the Quantum Data Capture and Player Tracking system for the gaming market, Embed said the 2015 version of the show was characterised by its customer base looking to upgrade their existing hardware. Many wanted to have the full range of features to be able to use value-added packages, target marketing, membership and loyalty programmes for retention of their customers.
LAI Games, represented exclusively in the UK by Harry Levy, displayed prize merchandisers Color Match and Color Match Club at the expo, along with the innovative childrens’ game, Piñata Candy.
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